How Do You Sell a Pen?


In the last scene of The Wolf of Wall Street, Jordan Belfort, who was played by Leonardo DiCaprio, puts the crowd on the spot by asking them to sell him a pen.

How would the real Mr. Belfort respond?

"I want to hear [the salesman] ask me a question. ‘So tell me, how long have you been in the market for a pen?’ I want them to turn it around on me and start asking me questions to identify my needs, what I’m looking for.

Once I have that, I say, ‘You know, Bill, based on what you’ve just said to me, the pen I have here is the perfect fit. Let me tell you what it’s about…’ Then you can tell them about what you have, because you’re filling a need."

To watch the video, go to bit.ly/SellMeThisPen

To continue reading the article, go to bit.ly/MrBelfortSays

In AchieveGlobal's Professional Selling Skills®, you will learn how to use effective questions to gather information and build a clear, complete, mutual understanding of a customer’s needs.

You will also learn the importance of acknowledging needs and demonstrating the benefits of your product or service, just as Mr. Belfort recommends.

By the end of the workshop, you won't just sell a pen. You'll be able to:

  • Increase your long-term effectiveness by becoming a knowledgeable business consultant.

  • Increase your success in winning new business and building customer loyalty.

  • Better judge your account's potential and use time more efficiently.

  • Gain a common language for your sales team, resulting in improved communication and teamwork.

#sellingskills #professionalsellingskills #professionalselling #sales

8 views

Recent Posts

See All

Other bright ideas you may find interesting